Visual Identity for We / Do Agency - a Copenhagen based creative event and activation agency that connects brands with its users directly thru extraordinary activities.
I designed their logotype which consists of two weights of the typeface Helvetica Neue LTS. The bold typeface is intersected by a blue dash symbol (as a dynamic element) and the same light typeface forms the "Agency"
The logo has a bold visual emphasis on the "We" and the "Do" as to emphasize the true spirit of the company - WE, as in we and our clients working together - and DO, as to underline its core services - to enable its clients to act!
The naming was also developed so the company could change the last part of the name (agency) out with new business areas later on for branding purposes. An example could be: We / Do Charity
The black and grey color scheme symbolizes serious and bold and the blue color symbolizes trust, dependability, strength and serves as a fresh visual note in the otherwise strict looking logotype.